Dear Fellow Shanghai Businessman/Businesswoman,
If you need to market and sell products and services in Shanghai, then I have news for you.
After hundreds of hours of research and painful data collection of hundreds of advertising campaigns, a report has been written about the challenges companies are facing when marketing and advertising in Shanghai.
The research has uncovered seven recurring mistakes that have been observed accross the board, and all of them costing companies substantial amounts of money, either by unfairly preventing them from marketing success, or by forcing unnecessary expenditures of dozens of thousands of RMBs.
The company that wrote this report, Shanghai Yang Ma Advertising, has managed hundreds of campaigns throughout the past 7 years, to customers such as HSBC, Virgin, American Airlines, University of South California, and several otherleading businesses.
Shanghai Yang Ma put together the free report and divided it into 9 easy to absorb parts, each coming daily through your email.
This report is called "7 Marketing Mistakes Most Companies In Shanghai Make, Without Even Noticing".
A few things covered in each part of the report and its respective day:
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6 situational factors that make it extra hard to market in Shanghai, and the perverse way they impact your business, even if you are not aware of them. (Day 2)
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10 points your core marketing message must contain in order to be noticed, be commercially viable and even be taken seriously by prospects. (Day 3)
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The 4 possible elements where your revenue generation might be congested, and what to do depending on where the congestion is. These 4 elements are valid for every single business on Earth, from selling turbines to airlines down to a fruit salesman in the sun. (Day 4)
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The classical advertising rules long forgotten that make all the dozens of thousands of RMB that you spend on advertising not only innefective but perhaps even harming your reputation, while lining the pockets of the publications that have little regard for the results you get. (Day 5)
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The one mistake businesses do that prevents them from knowing exactly where their customers are coming from. (Day 6)
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A tool that costs around 100rmb/month and that could put you in touch with all your customers and find out exactly what they think about you, in virtually minutes. Companies that do not use this tool have virtually no chance of finding out from their customers why they do not come back. (Day 7)
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The greatest advertising media ever devised by mankind, ignored by most people. With this tool you can find extremelly qualified leads for around a dollar each, sometimes even lower than that, even if they live abroad, speak another language or do not know anything about you. Most companies in Shanghai hardly pay attention to it. (Day 8)
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The 2 numbers you must calculate in your business to be able to gauge exactly how much you can afford to spend to bring any given customer in. Miss these numbers and your long term profits are in jeopardy. These two simple measurements are virtually ignored everywhere. (Day 9)
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E-mail updates and expansion of the course subjects on a regular basis, including step-by-step guides, videos, mindmaps and booklets.
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All this is free.
The reason it is free is because the current school of thought of marketing in Shanghai must be changed. Too much money is wasted in ineffective marketing and too many greedy publishers are unfairly separating you and your company from your money, for little results in return.
The only way to get that changed is to reveal what agencies and publications don't want you to know, and help you and your marketing people to break free from the stifling pressure of the false "common sense" that has driven many business to bitter bankruptcy.
It's the objective of my company, Shanghai Yang Ma advertising, to make the results of this report public, and guiding willing businesses by the hand, and showing them how things could work better if these crippling mistakes were eliminated.
Okay, so what happens now?
It's simple: please fill in your first name and e-mail and you will instantly receive Day 1 of the e-course. On the bottom of every message there is a link explaining how to unsubscribe, so it is really simple and harmless to stop receiving the e-course if this is what you want.
I hope you enjoy the course, and send me feedback once you go through it.
Henrique Valle
Director - Shanghai Yang Ma Advertising
PS: due to level of response and the amount of feedback we are receiving, we might need to stop enrolling people soon, please act now and subscribe below.
I hate spam too! By no means I will sell, rent, or give away your email address to anyone.
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